Postlater: Please Can We Have The Free Version?

by Maskil on 2 Mar 2009

Probably like many starting out blogging, I spread myself too thinly across various blogging and micro-blogging platforms, and within that, blogs devoted to specific topics or perspectives.

One of the objectives for the next phase of my blogging career is to rationalise these blogs and blogging platforms, probably under my domain name. This won’t be done hastily, as I don’t want any of the Google Juice that might be associated with existing blogs to vanish in a wisp of smoke.

The other part of my scenario is that I need to post my blog entries at the best time for my audience (South Africa, Israel, the US and the rest of the English-speaking (mainly Jewish) world).

The problem is that support for future-dating, post-dating or scheduling blog posts is a little uneven across blogging platforms (e.g. recent but good for Blogger, non-existent for Tumblr, etc.). In addition, some editing applications don’t support scheduled posts for certain platforms, while certain platforms allow scheduled posts only by means of timed e-mails. Confusing!

So, wouldn’t it be great to find a product that provides a single, consistent interface across all (supported) blogging platforms, and allows you to schedule blog posts according to the times zones your readers inhabit? After a diligent search, it appears that just such a product does exist, in the form of

The catch? It’s a subscription-based service, costing USD19.95 per month or USD149.00 per annum. Just not in my budget.

It started me thinking that the vendors of all these marvellous services and utilities out there on the Internet “cloud” may not be aware that many bloggers (and other Web workers) probably use dozens of these useful – but not always essential – services. (Plaxo Premium Services – one of my hobby-horses – springs to mind.) If we’re making use of just one subscription-based service that’s core to our work, we can usually justify the cost. If we’re using a few, or a few dozen, it becomes more difficult (at least not without being “Nickel and Dimed to Death”).

Perhaps the vendors of these services should look at the available revenue models and see if there’s not an alternative to the subscription-based method. Or provide the traditional free (less-functionality, i.e. crippled) version along with a premium version having all the bells and whistles.

If your blogs are money-spinners, and/or you’re battling to manage multiple authors, posts, blogs and publishing deadlines, however, PostLater could be the product for you.


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